publication_name = Gay & Lesbian Rainbow Pages company = Mad Clik, Inc. name = Cristina Martinez title = Publisher/CEO submiter_email = email@example.com editor_name = editor_email = ad_manager = ad_manager_email = address = suite/apt/addline2 = city = state = NA country = USA zip/postalcode = phone = Corp.281 997-9778 fax = Corp.281 997-7998 submission_email = firstname.lastname@example.org www_url = www.rainbowpages.net adinfo_url = www.rainbowpages.net listing_type = Directory or Guide - Regional publication_frequency = Yearly Journal format = 6x9 circulation_area = Multiple cities in one state paid_circulation = free_circulation = 100,000 estimated_readership = 250,000 circulation_audit = Unaudited but print bill or other evidence upon request demographics = base_displayad_rate = $300 - $2500 color-availability = Full Color- ROP (Run of Publication) classified_ads_rate = yes_classifieds_online = no_classifieds_not_online = adultcontentaccepted = Adult_Content_NOT_Accepted = adult_content_in_separate_section = No_Adult_Content_Section =market_mission = Not long ago, the Gay American market was undocumented and unreachable. No one in main stream America had the foresight to see the value of this market niche. Today, numerous research reports are clearly defining and validating the market. Gay media companies are providing local, national and global reach into this market for the very first time. Marketing executives at Fortune 500 companies are recognizing the opportunity and taking action. Attitudes are changing. Gay Americans are more accepted in media, politics and boardrooms. As of today, 58% of Fortune 500 companies offer domestic partner benefits. As acceptance grows, companies are successfully reaching out to gay customers by expanding the national advertising and direct marketing budgets that are directed toward this market niche. Companies that recognize the value of niche marketing know that one of its many rewards is customer loyalty and retention. Becoming the premier ?gay-friendly
keywords = publication, directory, gay, lesbian, media, regional, local, national, phonebook, rainbow,
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